Jane Silk

Jane is an acknowledged expert on engaging with the over 50s market. For many years she was the director of Mature Times newspaper and now works alongside a broad portfolio of clients offering expert advice and guidance on communications, research, marketing and sales and building relationships with vulnerable customers.

Jane is a highly-regarded, thought-leader in this sector and is frequently called upon by national and local media as well as key industry bodies and charities for her views.

Jane has recently turned her expertise into offering a range of tailor-made training courses and research initiatives to help businesses reach the lucrative Generation X and Baby Boomer generations. 

Testimonials

“Jane is the UK’s undisputed expert on marketing to the over 50s. She’s a hugely experienced thought-leader in this sector. Not only is Jane supremely professional, she is always a joy to work with.”

Roy Sheppard
Author and conference moderator

“Jane is extremely knowledgeable in how to market to the older customer. She delivers insightful and engaging seminars on the subject and has excellent skills in connecting with her audience. She is very professional in her approach and is good fun to work with.”

Judith McLelland
Campaign Planning Manager, English Heritage 

“It is always a pleasure to work with Jane. She is highly professional however always retains the necessary essential element of fun.”

Gill Heighington
Owner, Welcome Customer Training 

“Jane is the consummate professional, has the breath of business knowledge and experience to quickly assess a situation, summarise the action required and pull the right resources together to achieve the required outcome. Respect for this inspiring leader.”

Oakleigh Wood
Managing Director, AcornCo Ltd 

“Jane was excellent - very approachable and worked well with the team to present and helped us get the most out of the workshop.” 

NHS course delegate

 

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